Sophie Wildeboer has been Exact's Chief Marketing Officer (CMO) and a member of its Executive Committee since September 2023. Sophie is known for her passion for data, pragmatism and is a true connector. She has previously put her leadership skills to good use at companies such as CarNext.com, ABN AMRO Bank and the Boston Consulting Group (BCG). What distinguishes her is the combination of strategic skills and a remarkable ability to inspire others. As Exact's CMO, she is responsible for marketing and communication. Sophie leads a team of marketers with a broad range of disciplines and fields of expertise, who are all passionate about reputation and brand awareness.

She says, "Exact is a fantastic company that offers innovative software solutions for SMEs and their accountants. It is an honour to be building our brand and further strengthening our market leadership position together with a team of driven marketers. To that end, I believe in the power of the human touch to make software even more appealing, touch the hearts of our target audiences and deliver on our reputation."

Sophie successfully completed a Master's degree in Econometrics at Erasmus University Rotterdam. In addition to her role as Exact's CMO, Sophie is an active volunteer within the Rotterdam community. For example, she provides weekly maths tutoring sessions at a local community centre.