Companies have vast amounts of data, which (should) form the basis of strategic decisions. Yet many find it difficult to get the right information at the right time and use it for powerful data analyses. A lot of data is 'hidden' in various different automated systems, which makes it less usable.
The aim of Business Intelligence, or BI, is to translate available data into information which you can use to steer your company. BI systems typically offer data visualisation and the analysis of data from your software applications such as CRM and ERP.