Exact Research: Sales employees need access to up-to-date customer info while on the road

Delft, 15 May 2014 - Dutch employees in commercial positions often do not have up-to-date customer information while on the road, but do in fact need that information. It is precisely then that field sales employees want insight into the latest sales data or customer data since these better equip them to respond to current developments at customers. This emerged from a survey by Direct Research commissioned by Exact among just over 500 employees in commercial positions in the Netherlands.

Great demand for CRM apps

When Dutch employees in commercial positions were asked to choose what desktop application they would most like to see as a mobile app, most respondents (27 percent) said an application with customer data (CRM) on their smartphone or tablet. Other desktop applications which these employees would like to see offered as mobile apps included time registration (26.8 percent) and project management (22.1 percent).

The same survey also indicated, however, that in practice, employees still do not make much use of customer information apps. Employees who do have business apps only use a CRM app in 4.7 percent of cases. This could be due to the limited range of CRM apps on offer or the fact that existing apps do not yet have the functionality they are looking for.

Up-to-date customer information is greatest advantage

The survey also showed that always having access to the latest customer data is the greatest advantage of using business apps. Almost 38 percent of employees cited this as the greatest benefit. Other benefits from the use of business apps included ease of use (35 percent) and time saved (17 percent).While you might expect that business apps are used most frequently while on the road, that is not the case. Apps are most frequently used at the office (38 percent), followed by on the road (just over 23 percent) and at home (12 percent).

Company size has an impact

The results also showed that the size of an organisation has an impact on the preference for a particular app. The larger the company, the higher the demand for CRM apps. It emerged that at smaller organisations there is in fact more demand for financial apps.

Business apps are the employer’s responsibility

Over 72 percent of the respondents said that it was the employer’s responsibility to ensure that the employee can use business apps. Downloading the business apps to their own device is not a problem, however. More than 70 percent of the employees said they were not unwilling in this respect.

Erik van der Meijden, CEO of Exact: “Our research clearly showed that the shift from desktop to mobile is taking place in the business sector as well. We want to be able to do business 24/7 and expect this to be possible. So we see that irrespective of the size of an organisation, there is demand for mobile apps that allow us to work independent of time and place. That is why Exact is hard at work on new developments that respond to the growing demand for access to business data at all times and from anywhere.”


About Exact.

Exact is a global supplier of business software. Since the beginning in 1984 the focus has shifted from supporting financial processes to developing a complete ERP offering for small and medium-sized businesses. Innovative solutions like Exact Globe Next, Exact Synergy Enterprise and Exact Online support over 100,000 local and international companies with the daily management of their business.

Exact develops cloud and on-premises solutions for various sectors, including accountancy, manufacturing, wholesale & distribution and professional services. Exact has its headquarters in Delft, the Netherlands. The company has been listed on the NYSE Euronext Amsterdam since June 1999. In 2013, it had a turnover of € 213 million.

More information:

Exact Holding N.V.
Jelle Zuidema
T: +31 (0)15 711 5462 of +31 (0)6 4179 4588

Jarka Bloemberg / Marieke Fennis / Yvon Reitsma
T. 0317 410 483

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