Exact’s mission to empower entrepreneurs dates back to 1984, when six students founded the company on an attic in Delft, The Netherlands. Challenging the established way of bookkeeping, with cabinets full of paperwork, their business software enabled companies to digitalize their bookkeeping. Great idea, great timing, as lots of companies were buying their first pc’s in the eighties. Apart from being tech-savvy, Exacts founders also understood the importance of being in touch with their customers. Within a few years, the entrepreneurial tech startup became a major player in the Dutch market.
Fast forward to today. Exact is now a global player with 300,000 customers, 1600 employees in 14 countries. A lot has changed, yet we still breathe the same entrepreneurial spirit from which we were born. We still challenge the status quo by developing great technical solutions for our ever-so-highly valued customers.
Deriving from our entrepreneurial roots, Exact combines the energy of a startup with the benefits of a multinational. We have a dare to do mentality and continuously strive for innovation. In our dynamic environment, anybody can have impact. We value ideas by their merit, not by their source. New opinions, people and cultures keep our minds flexible, while we stay committed to our ambition of conquering the world.
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Being a challenger, Exact likes to stand out. So we developed a brand identity that does exactly that. Every element of our visual system, from the in-your-face-red color to the imagery and icons, is designed to be instantly recognizable. Like everything we do, the Exact brand identity breathes innovation and creativity.