UX is at the heart of our products
Our users are busy people. So we put a lot of time and effort into ensuring our product is as quick and easy to use as it can possibly be. By listening carefully to our customers and analyzing their behavior, we keep improving our designs to service them best.
From strategy to surface
UX Design is mostly associated with interface and visual design. Justly so, but there’s much more to it. We define five levels in UX design, ranging from strategic level to the surface.
Research, design, validate, iterate
Our UX Designers collaborate closely with developers, implementing solutions in sprints. Meanwhile, they also work on bigger projects - researching, designing, validating and iterating. This is the most important added value of UX Design, which takes place long before product refinement.
Meet Dennis Lopez, UX Designer:
To create uniformity in our approach of UX design, we work according to the value creation cycle. This continuous process is applied to projects of any size and consists of three phases: the discovery phase is about validating the hypothesis, followed by the concept phase during which a concept is created. Thirdly, the production phase in which a solution gets implemented. Once a cycle is completed, it starts all over again.